Title: A Technical Analysis of IKEA Enterprise Management Survey and Interview

Introduction

IKEA, the world-renowned furniture and home goods retailer, is known for its innovative business model and efficient supply chain management practices. To better understand how IKEA manages its enterprise, a survey and interview analysis have been conducted. In this article, we will provide a technical analysis of the survey methodology and interview process used by IKEA.

Survey Methodology

The survey methodology used by IKEA was a combination of quantitative and qualitative approaches. The survey was conducted online through their official website and targeted their employees and customers. The survey consisted of multiple-choice questions, rating scales, and open-ended questions.

The multiple-choice questions were designed to collect demographic information about the survey respondents, such as age, gender, and job position. The rating scale questions asked respondents to rate various aspects of IKEA's enterprise management, such as its product quality and customer service. The open-ended questions allowed respondents to provide more detailed and personal feedback about their experiences with IKEA.

The data collected from the survey was analyzed using statistical software, such as SPSS and Excel. The results were used to identify areas where IKEA's enterprise management practices were successful and areas where improvements could be made.

Interview Process

The interview process used by IKEA was a semi-structured approach. The interviewers were trained to ask open-ended questions but also had a set of predefined questions to ensure consistency across all interviews. The interviewers included IKEA employees, customers, and industry experts.

The interviews were conducted in person and lasted between 30 minutes to one hour. The interviews were recorded with the consent of the interviewees and were later audio transcribed and analyzed using qualitative data analysis software, such as NVivo.

The results of the interviews were used to provide a deeper understanding of the challenges that IKEA's enterprise management faced, such as the impact of globalization and digitalization on the furniture industry. The interviews also provided insights into the areas where IKEA excelled, such as its supply chain management practices.

Code Examples

To illustrate the process of analyzing survey data, we provide the following code example in R:

Load the data

survey_data <- read.csv("ikea_survey_data.csv")

Calculate summary statistics

summary(survey_data)

Displays summary statistics for all variables in the dataset

Create a bar chart of respondent demographics

library(ggplot2) ggplot(survey_data, aes(x = gender, fill = job_position)) + geom_bar(position = "dodge")

Run a chi-square test

chisq.test(survey_data$job_position, survey_data$recommend_ikea)

Tests if job position is significantly associated with likelihood of recommending IKEA

Conclusion

In conclusion, the survey and interview process used by IKEA to evaluate its enterprise management practices provides valuable insights into the company's success and challenges. The combination of quantitative and qualitative approaches provides a comprehensive understanding of the impact