Google Search Console检测application/ld+json出现‘Unnamed Item’问题求助

问题背景 #

在.NET Core应用的.cshtml页面中嵌入了以下FAQPage结构化数据代码，已尝试通过@Html.Raw包裹代码、为相关节点添加name属性来解决Google Search Console URL Inspection工具检测到的“Unnamed Item”错误，但问题仍未解决，需要修复该问题以提升页面SEO表现：

@Html.Raw(@"<script type=""application/ld+json"">
{
  ""@context"": ""https://schema.org"",
  ""@type"": ""FAQPage"",
  ""name"": ""Microsoft Access FAQs"",
  ""mainEntity"": [
    {
      ""@type"": ""Question"",
      ""name"": ""Can you help with a corrupted Access database?"",
      ""acceptedAnswer"": {
        ""@type"": ""Answer"",
        ""name"": ""Answer 1"",
        ""text"": ""Yes. We specialize in repairing damaged Microsoft Access files and preventing future corruption with best practices and SQL Server migration.""
      }
    },
    {
      ""@type"": ""Question"",
      ""name"": ""Do I need Microsoft Access installed?"",
      ""acceptedAnswer"": {
        ""@type"": ""Answer"",
        ""name"": ""Answer 2"",
        ""text"": ""No. You can use the free Runtime version of Access to deploy your solution without a full Access license.""
      }
    }
  ]
}
</script>")

修复方案 #

1. 移除Answer节点的冗余name属性 #

根据Schema.org官方规范，Answer类型不需要name字段，多余的非标准字段可能导致Google解析逻辑异常。保留核心必填的text字段即可：

"acceptedAnswer": {
  "@type": "Answer",
  "text": "Yes. We specialize in repairing damaged Microsoft Access files and preventing future corruption with best practices and SQL Server migration."
}

2. 改用对象序列化输出，避免手动转义错误 #

手动拼接JSON字符串容易出现转义或语法错误，建议通过C#对象序列化生成合法JSON，再通过@Html.Raw输出：

@{
    var faqModel = new {
        @context = "https://schema.org",
        @type = "FAQPage",
        name = "Microsoft Access FAQs",
        mainEntity = new[] {
            new {
                @type = "Question",
                name = "Can you help with a corrupted Access database?",
                acceptedAnswer = new {
                    @type = "Answer",
                    text = "Yes. We specialize in repairing damaged Microsoft Access files and preventing future corruption with best practices and SQL Server migration."
                }
            },
            new {
                @type = "Question",
                name = "Do I need Microsoft Access installed?",
                acceptedAnswer = new {
                    @type = "Answer",
                    text = "No. You can use the free Runtime version of Access to deploy your solution without a full Access license."
                }
            }
        }
    };
    var json = Newtonsoft.Json.JsonConvert.SerializeObject(faqModel);
}
@Html.Raw($"<script type=\"application/ld+json\">{json}</script>")

3. 确保结构化数据与页面可见内容一致 #

Google要求结构化数据中的FAQ内容必须在页面可见区域真实展示，不能仅存在于JSON代码中。需确保页面上实际渲染了对应的问题和答案文本，否则可能被判定为无效结构化数据。

4. 验证JSON合法性并重新提交 #

修复后，使用Google结构化数据验证工具检查JSON语法是否完全合规，确认无语法错误后，在Google Search Console中重新提交目标URL，再次通过URL Inspection工具验证错误是否消除。

内容的提问来源于stack exchange，提问作者Dave Finn