Shopify是否自带默认email marketing campaign及相关功能？

Great questions! Let's dive into Shopify's email marketing offerings to clear things up for you:

Shopify does come with native tools that cover the full email marketing workflow you mentioned:

• Customer Information Collection: You can gather customer emails through built-in subscription forms (editable via your theme editor) or by enabling subscription opt-ins during the checkout process. All collected customer data syncs automatically to your Shopify customer list.
• Email Campaign Sending: Shopify has its own self-developed tool, Shopify Email, which lets you create and send marketing campaigns. It offers pre-built templates (for new product launches, promotions, etc.), integrates directly with your store’s product and order data, and supports bulk sending to your subscriber list.
• Full-Flow Tracking: When you send campaigns via Shopify Email, you get built-in analytics for key metrics like open rates, click-through rates, and conversion rates (e.g., how many recipients made a purchase after clicking your email). All this data is accessible directly in your Shopify admin, no need to switch platforms.
• Cart Abandonment Recovery: This is a native automated feature—no extra apps required. You can set up timed, customizable cart abandonment emails in your Shopify admin to remind customers to complete their purchases, and track how effective these emails are at recovering lost orders.

• Self-developed Platform: The Shopify Email tool and cart abandonment automation are both Shopify’s own, fully integrated into the core platform. They’re user-friendly, sync seamlessly with your store data, and are perfect for small to medium-sized stores or just starting out. Plus, Shopify Email includes a free monthly sending limit (e.g., 1,000 free emails per month for basic plans).
• Third-Party Apps: Shopify also supports integration with popular third-party tools like Mailchimp, Klaviyo, and Omnisend. These tools offer more advanced features—think granular customer segmentation, complex multi-step automation, cross-channel marketing (email + SMS), and deeper analytics. They’re a good fit if you have more sophisticated marketing needs beyond Shopify’s native offerings.

内容的提问来源于stack exchange，提问作者Urek Mazino