如何在Google Analytics中按时间线统计访某页未访另一页的用户？

Got it, let's break this down for you—tracking users who hit your checkout page but never made it to the thank-you page, with a timeline view. I'll cover both GA4 (the current standard) and Universal Analytics (since some folks still rely on it) to cover all bases.

Use Explorations to Build a Custom Timeline Report #

This is the most straightforward way in GA4:

• Head to your GA4 dashboard, click Explorations in the left menu, then create a new Free Form exploration.
• In the Dimensions panel, add:
  • Date (this will be your timeline axis)
  • User ID (if you have it enabled; optional, but helps with accurate user counting)
• In the Metrics panel, add Users (the core metric we care about).
• The magic happens with Segments:
  1. Create a segment named Users who visited checkout page:
     • Click the + in the Segments panel, choose User segment.
     • Add a condition: Event > Page Location contains your checkout page URL (e.g., /checkout).
     • Make sure the condition is set to User has done this event in any session.
  2. Create a second segment named Users who visited thank-you page:
     • Repeat the above, but set the condition to your thank-you page URL (e.g., /thank-you).
  3. Now, add the first segment to your exploration, then click the Exclude button next to it and select the second segment. This gives you the exact group: users who saw checkout but never reached thank-you.
• Finally, drag the Date dimension to the Rows section of your free form, and the filtered segment's Users metric to the Columns section. You’ll have a daily/weekly/monthly timeline of your target user count.

Alternative: Custom Events + Calculated Metrics (For Automation) #

If you want this data in a standard report instead of explorations:

• Trigger a custom event (e.g., view_checkout) on your checkout page, and another (e.g., purchase_complete) on your thank-you page.
• Create a calculated metric that counts users who triggered view_checkout but never triggered purchase_complete. Note: This requires setting up user-level conditions, so explorations are still simpler for one-off reports.

Custom Report + Advanced Segment #

• Go to your UA dashboard, click Customization > Custom Reports, then create a new report.
• Pick Flat Table as the report type. Add Date as your dimension, and Users as your metric.
• Click Add Segment, then create an advanced segment named Checkout visitors who didn’t reach thank-you:
  • Set two conditions:
    1. Include: Page > Contains your checkout page URL
    2. Exclude: Page > Contains your thank-you page URL
  • Ensure the segment is set to User-level (not session-level) to capture users who never reached the thank-you page across all their sessions.
• Save the report, and you’ll see a timeline of user counts broken down by date.

Bonus: Funnel Visualization #

UA’s Funnel Visualization can also show you this drop-off: set up a funnel with "Checkout Page" as the first step and "Thank-You Page" as the second. The difference between step 1 and step 2 users is your target group. For a strict timeline, though, the custom report method is more direct.

Quick Notes #

• Double-check your URL matches (include any subdomains or path variations if needed) and filter out test/staging traffic to keep data accurate.
• GA4 and UA use slightly different user counting logic (GA4 relies on device identifiers/User ID; UA uses cookies), so numbers might not line up exactly between the two.

内容的提问来源于stack exchange，提问作者Dzyner