iOS项目中如何识别Google Adwords转化用户并设为用户属性？

Hey there! Let's break down your iOS attribution questions since you're building a view to display both Google Ads (formerly AdWords) and Apple Search Ads conversion data side by side.

1. 识别用户是否来自Google Ads归因（类似Apple Search Ads的iAd/AdServices方法） #

Absolutely—there are reliable, official ways to detect Google Ads-driven installs, which you can use to map attribution sources as user properties:

• Integrate the Google Ads Conversion Tracking SDK
  This is the most direct method for Google Ads-specific attribution. After setting up the SDK, you can access attribution details via its APIs. For example, you can use callback methods to capture whether an install was tied to a Google Ads campaign, then store this as a user property (like attribution_source: "google_ads") for your view to reference.

• Use Apple's AdServices Framework with SKAdNetwork
  Google Ads supports Apple's SKAdNetwork, so you can leverage the modern AdServices framework (the replacement for deprecated iAd) to fetch cross-platform attribution data. Call AAAttribution.requestAttributionDetailsWithCompletionHandler to retrieve a dictionary of attribution info, then check for fields matching Google's SKAdNetwork ID or campaign identifiers to confirm a Google Ads source.

2. 处理Firebase无法追踪Apple Search Ads的问题 #

Since Firebase doesn't natively support Apple Search Ads attribution, you can use Apple's official tools to capture this data and align it with your user property system:

• AdServices Framework (Official Apple Solution)
  This is the current standard for fetching Apple Search Ads attribution data. Here's a quick Swift snippet to implement it:

  import AdServices
  
  AAAttribution.requestAttributionDetails { details, error in
      guard let attributionDetails = details, error == nil else {
          // Handle missing data or errors
          return
      }
      // Verify if the user came from Apple Search Ads
      if let isSearchAdsAttributed = attributionDetails["iad-attribution"] as? String, 
         isSearchAdsAttributed == "true" {
          // Map this to a user property, e.g., `attribution_source: "apple_search_ads"`
          // Store this property alongside your Google Ads data for unified display
      }
  }
  

  This gives you direct access to Apple Search Ads attribution, which you can combine with your Google Ads data in your target view.

• Unify Data via Custom User Properties
  As you initially planned, map both attribution sources (Google Ads/Apple Search Ads) to user properties in your app's data layer—either stored locally or in your backend. This lets you pull both datasets into your single view and display conversions in a unified format.

内容的提问来源于stack exchange，提问作者JRafaelM