该Schema的名称是什么？如何制作适配谷歌富结果的Schema？

我正在适配谷歌富文本搜索结果（Rich Text Results），但不知道如何实现下图对应的展示区块。

谷歌富文本结果测试工具仅识别出评分和价格模块，我当前使用的Schema代码如下：

<script type="application/ld+json">
{
    "@context": "http://schema.org",
    "@type": "Product",
    "name" : "Samsung Galaxy Note 10",
    "productID":"2121",
    "url"  : "https://priceoye.pk/mobiles/samsung/samsung-galaxy-note-10",
    "image": "https://images.priceoye.pk/samsung-galaxy-note-10-pakistan-priceoye-cg7be.jpg",
    "category" : "Mobiles",
    "gtin" : "",
    "gtin13" : "",
    "brand" : "Samsung","offers": {
        "@type": "Offer",
        "price" : "169999",
        "priceCurrency": "PKR",
        "itemCondition":"https://schema.org/NewCondition",
        "availability": "http://schema.org/InStock",
        "url": "https://priceoye.pk/mobiles/samsung/samsung-galaxy-note-10"
    },"aggregateRating": {
        "@type": "AggregateRating",
        "bestRating": "5",
        "ratingValue": "5",
        "ratingCount": "1"
        },"review": [],"description" : "The Samsung Galaxy Note 10 has a 6.3 inches screen and 256GB 8GB RAM RAM. It comes with 3500 Mah battery and yes back camera.",
    "sku": "samsung-galaxy-note-10"
    }
</script>

修复方案 #

你现在的代码有三个核心问题导致无法触发全量富文本区块展示：

• 规格参数只写在了description纯文本里，谷歌无法提取结构化的规格信息生成对应展示模块
• gtin、gtin13字段为空，这是谷歌识别商品类富文本的核心必填参考字段
• review字段为空，缺少有效评价数据无法触发评价相关的富文本模块

你需要给Product类型新增additionalProperty字段补全结构化参数，同时补全gtin、review信息，修改后的代码参考如下：

<script type="application/ld+json">
{
    "@context": "http://schema.org",
    "@type": "Product",
    "name" : "三星Galaxy Note 10",
    "productID":"2121",
    "url"  : "https://priceoye.pk/mobiles/samsung/samsung-galaxy-note-10",
    "image": "https://images.priceoye.pk/samsung-galaxy-note-10-pakistan-priceoye-cg7be.jpg",
    "category" : "手机",
    "gtin" : "8806090289579",
    "gtin13" : "8806090289579",
    "brand" : {
        "@type": "Brand",
        "name": "三星"
    },
    "offers": {
        "@type": "Offer",
        "price" : "169999",
        "priceCurrency": "PKR",
        "itemCondition":"https://schema.org/NewCondition",
        "availability": "http://schema.org/InStock",
        "url": "https://priceoye.pk/mobiles/samsung/samsung-galaxy-note-10"
    },
    "aggregateRating": {
        "@type": "AggregateRating",
        "bestRating": "5",
        "ratingValue": "5",
        "ratingCount": "1"
    },
    "review": [
        {
            "@type": "Review",
            "reviewBody": "机身手感出色，屏幕素质高，日常使用续航完全够用",
            "reviewRating": {
                "@type": "Rating",
                "ratingValue": "5",
                "bestRating": "5"
            },
            "author": {
                "@type": "Person",
                "name": "购机用户"
            },
            "datePublished": "2024-02-10"
        }
    ],
    "description" : "三星Galaxy Note 10配备6.3英寸屏幕，内置256GB存储+8GB运行内存，搭载3500mAh电池，后置摄像头模组满足日常拍摄需求。",
    "sku": "samsung-galaxy-note-10",
    "additionalProperty": [
        {
            "@type": "PropertyValue",
            "name": "屏幕尺寸",
            "value": "6.3英寸"
        },
        {
            "@type": "PropertyValue",
            "name": "运行内存",
            "value": "8GB"
        },
        {
            "@type": "PropertyValue",
            "name": "存储容量",
            "value": "256GB"
        },
        {
            "@type": "PropertyValue",
            "name": "电池容量",
            "value": "3500mAh"
        }
    ]
}
</script>

注意事项 #

• 所有结构化字段的内容要和你页面上公开显示的内容完全一致，不要出现字段内容和页面展示不符的情况，否则会被判定为作弊，影响搜索展示。
• GTIN码要填对应商品真实的全球贸易项目代码，不要随意编造。
• 评价内容要真实对应已公开的用户评价，不要填充虚假评价。
• 修改完成后用谷歌富文本测试工具重新检测，确认所有字段无报错即可。

内容的提问来源于stack exchange，提问作者DevAB