如何通过服务端JS代码向Google Ads发送转化数据，类似Facebook转化API？

通常我们会在网站中添加脚本为Google Analytics追踪转化行为，你完全可以参考Facebook转化API的实现逻辑，通过原生JavaScript代码从服务端发送对应数据，Facebook侧的实现示例如下：

方式一：使用官方Node.js SDK上报 #

'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const Content = bizSdk.Content;
const CustomData = bizSdk.CustomData;
const DeliveryCategory = bizSdk.DeliveryCategory;
const EventRequest = bizSdk.EventRequest;
const UserData = bizSdk.UserData;
const ServerEvent = bizSdk.ServerEvent;

const access_token = '<ACCESS_TOKEN>';
const pixel_id = '<ADS_PIXEL_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);

let current_timestamp = Math.floor(new Date() / 1000);

const userData = (new UserData())
                .setEmails(['joe@eg.com'])
                .setPhones(['12345678901', '14251234567'])
                // 转化API事件建议上报客户端IP和User Agent
                .setClientIpAddress(request.connection.remoteAddress)
                .setClientUserAgent(request.headers['user-agent'])
                .setFbp('fb.1.1558571054389.1098115397')
                .setFbc('fb.1.1554763741205.AbCdEfGhIjKlMnOpQrStUvWxYz1234567890');

const content = (new Content())
                .setId('product123')
                .setQuantity(1)
                .setDeliveryCategory(DeliveryCategory.HOME_DELIVERY);

const customData = (new CustomData())
                .setContents([content])
                .setCurrency('usd')
                .setValue(123.45);

const serverEvent = (new ServerEvent())
                .setEventName('Purchase')
                .setEventTime(current_timestamp)
                .setUserData(userData)
                .setCustomData(customData)
                .setEventSourceUrl('http://jaspers-market.com/product/123')
                .setActionSource('website');

const eventsData = [serverEvent];
const eventRequest = (new EventRequest(access_token, pixel_id))
                .setEvents(eventsData);

eventRequest.execute().then(
  response => {
    console.log('Response: ', response);
  },
  err => {
    console.error('Error: ', err);
  }
);

方式二：直接调用接口上报 #

你也可以直接通过HTTP请求上报事件：向对应API的/events端点发起POST请求，请求路径格式为https://graph.facebook.com/{API_VERSION}/{PIXEL_ID}/events?access_token={TOKEN}，提交请求后即可完成服务端事件创建。

内容的提问来源于stack exchange，提问作者Avijit Mandal