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调用Microsoft Ads AdPerformanceReportRequest时遇RequiredColumnsNotSelected错误求助

问题

使用Microsoft Ads API的AdPerformanceReportRequest获取每日广告维度指标(花费、展示量、点击量等),调用SubmitGenerateReport操作时返回RequiredColumnsNotSelected错误,提示未选择维度但未指明具体缺失列。

请求详情:

  • URL:https://reporting.api.bingads.microsoft.com/Api/Advertiser/Reporting/v13/ReportingService.svc
  • 请求头部:
Content-Type:text/xml
SOAPAction:SubmitGenerateReport
  • 请求体:
<s:Envelope xmlns:i="http://www.w3.org/2001/XMLSchema-instance" xmlns:s="http://schemas.xmlsoap.org/soap/envelope/">
    <s:Header xmlns="https://bingads.microsoft.com/Reporting/v13">
        <AuthenticationToken i:nil="false">$token</AuthenticationToken>
        <CustomerAccountId i:nil="false">$accountId</CustomerAccountId>
        <CustomerId i:nil="false">$customerId</CustomerId>
        <DeveloperToken i:nil="false">$developerToken</DeveloperToken>
    </s:Header>
    <s:Body>
        <SubmitGenerateReportRequest xmlns="https://bingads.microsoft.com/Reporting/v13">
            <ReportRequest i:nil="false" i:type="AdPerformanceReportRequest">
                <ExcludeColumnHeaders i:nil="false">false</ExcludeColumnHeaders>
                <ExcludeReportFooter i:nil="false">false</ExcludeReportFooter>
                <ExcludeReportHeader i:nil="false">false</ExcludeReportHeader>
                <Format i:nil="false">Csv</Format>
                <FormatVersion i:nil="false">2.0</FormatVersion>
                <ReportName i:nil="false">Ad Report</ReportName>
                <ReturnOnlyCompleteData i:nil="false">false</ReturnOnlyCompleteData>
                <!--These fields are applicable if the derived type attribute is set to AdPerformanceReportRequest-->
                <Aggregation>Daily</Aggregation>
                <Columns i:nil="false">
                    <AdPerformanceReportColumn>Clicks</AdPerformanceReportColumn>
                </Columns>
                <Filter i:nil="false">
                    <AccountStatus i:nil="false">Active Paused Inactive</AccountStatus>
                    <AdDistribution i:nil="false">Search Audience</AdDistribution>
                    <AdGroupStatus i:nil="false">Active Deleted Expired Paused</AdGroupStatus>
                    <AdStatus i:nil="false">Active Rejected Deleted Pending Paused</AdStatus>
                    <AdType i:nil="false">AppInstall DynamicSearchAd ExpandedText Product ResponsiveAd ResponsiveSearchAd Text</AdType>
                    <CampaignStatus i:nil="false">Active BudgetPaused Deleted Paused Suspended</CampaignStatus>
                    <DeviceType i:nil="false">Computer NonSmartPhone SmartPhone Tablet</DeviceType>
                    <Language i:nil="false">Portuguese English</Language>
                </Filter>
                <Scope i:nil="false">
                    <AccountIds i:nil="false" xmlns:a1="http://schemas.microsoft.com/2003/10/Serialization/Arrays">
                        <a1:long>$accountId</a1:long>
                    </AccountIds>
                    <AdGroups i:nil="false">
                        <AdGroupReportScope>
                            <AccountId>$accountId</AccountId>
                            <CampaignId>518735525</CampaignId>
                            <AdGroupId>1323813659647082</AdGroupId>
                        </AdGroupReportScope>
                    </AdGroups>
                    <Campaigns i:nil="false">
                        <CampaignReportScope>
                            <AccountId>$accountId</AccountId>
                            <CampaignId>518735525</CampaignId>
                        </CampaignReportScope>
                    </Campaigns>
                </Scope>
                <Time i:nil="false">
                    <CustomDateRangeEnd i:nil="false">
                        <Day>30</Day>
                        <Month>05</Month>
                        <Year>2024</Year>
                    </CustomDateRangeEnd>
                    <CustomDateRangeStart i:nil="false">
                        <Day>01</Day>
                        <Month>01</Month>
                        <Year>2024</Year>
                    </CustomDateRangeStart>
                    <ReportTimeZone i:nil="false">Brasilia</ReportTimeZone>
                </Time>
            </ReportRequest>
        </SubmitGenerateReportRequest>
    </s:Body>
</s:Envelope>
解决方案

你缺失了两类必填列:

  • 时间维度列:由于设置了Aggregation为Daily,必须添加Date列,用于按日期聚合指标。
  • 广告标识列:AdPerformanceReportRequest是按广告维度生成报告,必须添加AdId列,用于唯一标识每条广告,将指标关联到具体广告。

你还可以根据需求补充其他维度或指标列(比如CampaignId、AdGroupId、Impressions、Spend等)。修改后的Columns节点示例如下:

<Columns i:nil="false">
    <AdPerformanceReportColumn>Date</AdPerformanceReportColumn>
    <AdPerformanceReportColumn>AdId</AdPerformanceReportColumn>
    <AdPerformanceReportColumn>Clicks</AdPerformanceReportColumn>
    <AdPerformanceReportColumn>Impressions</AdPerformanceReportColumn>
    <AdPerformanceReportColumn>Spend</AdPerformanceReportColumn>
    <AdPerformanceReportColumn>CampaignId</AdPerformanceReportColumn>
    <AdPerformanceReportColumn>AdGroupId</AdPerformanceReportColumn>
</Columns>

额外优化点:你的Scope节点同时包含了AdGroups和Campaigns,两者范围重复,保留AdGroups即可,避免不必要的筛选冲突。

内容的提问来源于stack exchange,提问作者Davi Bogo

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最近更新时间:2026.06.22 16:39:57